Ripley Car Hire Privacy Policy

Data We Gather

We gather and manage various personal information types, including:

How We Handle Your Data

Your personal information is utilized for these purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to confirm that you meet our rental criteria. We facilitate the collection and return of your vehicle, ensuring a smooth experience. Additionally, we process payments and manage any deposits or charges associated with your rental.
• Customer Communication for Service Delivery and Support:
  • Issuing booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you of any alterations to our services or policies.
• Marketing Preferences and Consent Management:
  • We provide promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Experience:
  • Evaluating website interactions to optimize user experience and functionality. Researching to refine our vehicle selection and service offerings.
• Legal Compliance with Car Hire Regulations:
  • Adhering to legal and regulatory standards, managing tax obligations, preventing fraud, and maintaining the security of our services. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Personal Information

• Service Partners: We collaborate with third-party service providers, including payment processors and IT support, to facilitate our services. They are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Measures

Ripley prioritizes the security of your personal information through a variety of technical and organizational measures. We utilize encryption, access controls, and secure servers, along with regular security assessments to mitigate risks. However, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policy

At Ripley Car Hire, we retain your personal information only for the time required to achieve the purposes for which it was collected, including compliance with legal, accounting, and reporting obligations. The duration for which information is held may differ based on the specific type of data and the circumstances surrounding its processing.

Your Privacy Rights

Your rights under UK data protection law

• Access to Your Information: Obtain a copy of your personal information held by us.

For inquiries regarding these rights, please reach out to us below.

Cookies and Tracking Technologies

Ripley employs cookies and similar technologies to improve your browsing experience, assess website traffic, and customize content to better suit your needs. You have the option to adjust your cookie preferences at any time through your browser settings.

8. Updates to Policy

We may revise this Privacy Policy from time to time to align with changes in our operations or legal obligations. Any updates will be displayed on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how we protect your privacy.

Connect with Us

For inquiries regarding our Privacy Policy or data practices, please reach out to us.